12 Mar Q&A: Suzaan heyns
Has participating in fashion week benefited your business? Can you quantitatively attribute retail success, business or retail ventures to your participation in fashion week?
Yes it was a successful in a marketing capacity, we had some international buyers that were interested in expanding our brand and the spin off from the media support is growing by the second.
Are you as a designer, always thinking in terms of the business of fashion, retail possibilities etc? Or is it more about the pieces, the craft and the artistry?
I am very lucky to have business partners to take care of that as it is fashion is a business, the fortunate thing about that is I get to focus mainly on design and honing my craft. I think all designers should have a business facet as we are trying to grow the business of fashion in our country. By focusing on this I have recently been able to explore retail possibilities resulting in us opening a store in April.
Which would you pick…Fashion week being scrapped in exchange for the money spent on producing the four days of fashion week being given to designers such as yourself to grow your businesses and expand? Or is that just a dumb question? My fundamental question is centred around whether Fashion Week is relevant in this country.
It is relevant, this year AFI has done a wonderful job in creating a greater awareness of South African fashion to both the South African and international public.