08 Jun thithi loves avant apparel
Last week this time Avant Apparel launched their 2011 winter range at the Egality Pop Up Store in Parkhurst. Unfortunately I missed the launch because I was in Cape Town on business (how grown up I sound), and I haven’t had a chance to pop by the store to have a look at the design duo’s first in store range.
Described as boxy, linear, uncomplicated and clean with a colour palette of warm neutrals contrasted with stark black, this ‘ready to wear’ range seems to resonate with Avant’s aesthetic. I had the pleasure of using some of the pieces from Avant Apparel for my shoot with Poppy and the girls (Lauren and Bailey’s) aesthetic and taste is impeccable and wearable.
Egality pop-up shop
38, 4th Avenue, Parkhurst (Corner with 13th Street opposite Mugg & Bean)
Parking available on street / under petrol forecourt