woolworths does it right with zoe kravitz

When I worked at Cosmopolitan Magazine all those years ago, the very first shoot I did was for Shop Like A Star, and the very first celebrity I did was none other than Zoe Kravitz.
The Elle Magazine South Africa’s September issue cover star is also part of Woolworth’s RE: Campaign. I think Jupiter Drawing Room and their creative director Fred Benistant made a genius move with this one. It feels authentic, it feels international, it makes you want everything shot in the campaign and I have a total girl crush on this girl… I think its because I love her father…
Go buy the Elle if you want to see the campaign. 
Image via Tattoologist
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