alexa chung x superga uk spring/summer 2012

It’s kind of cool to be Alexa Chung at the moment and Italian footwear brand Superga knows this. As the creative director of their UK Spring/Summer 2012 campaign, the very cool Ms Chung was basically told by Superga to “go create” with free reign to style the shoot whichever way her fashionable heart desired. Working with renowned photographer Guy Aroche Ms Chung wears her kicks the way I wear mine, with cute dresses and an attitude that says I know this kinda doesn’t match or go together, but I think it looks dope. I am in love with the taupe coloured Superga’s she’s wearing in the car.

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