11 Sep Shop SA: Jaq & Bel
Unfortunately Jaq & Bel no longer operates as a design label
Last week Thursday I walked into Egality and discovered Jaq & Bel. A Pretoria based female design duo who had me at the gorgeous black backless dress with sheer trimmings I bought as soon as I saw it. Well made, its incredibly beautiful in its simplicity. It is the kind of dress that you want to keep forever.
With an aesthetic that is about structured comfort, it is the details that make Jaq & Bel’s clothes special as the two designers Sabrina Jacqueline Balanco and Eliza Bella Ioannou told me when I gate crashed their campaign photoshoot last week Sunday.
Fascinated by the fact that the designers were from Pretoria and based in Pretoria (because I am a Pretoria girl), I immediately stalked them on Twitter (another reason to love the Internet) and asked them if I could meet them for an interview. Lisof alumni’s and friends, Eliza and Sabrina are very obviously clever businesswomen, by choosing to focus on their labels retail plan and making sure they can actually produce high quality garments for consumers before venturing out into doing fashion weeks and not being able to meet the demand, which they are bound to have because their clothes are wearable and more importantly covetable. As someone who is interested in the business of fashion in South Africa, I find this approach to be really smart and clever for our fashion landscape.
Besides being really good on the business side of things, Eliza and Sabrina are quite obviously good on the creative side as well, making clothing that flatters the female form from a silhouette perspective as well as a fabric choice perspective. Everything they make is as the design duo says, clothing they would wear if they had time to make clothes for themselves.
From art directing and styling their photo shoot, to designing wearable special clothing, to being good businesswomen, the ladies from Jaq & Bel are clearly on the road to success. Between laughs and chatting about fashion I told them that I can’t wait for them to have a retail space to see how they translate their quirky, girly, simple yet special aesthetic into a space. Very excited for these two girlies. Shop SA.