the thread

[youtube http://www.youtube.com/watch?v=xfvU6ZjtPTU]
It’s official…
Make sure you have your best threads on and get spotted by Jameson The Thread’s cultural documenters: Anthony Bila (Jhb), Paul Ward (Cpt), Michelle Oberholzer (Cpt), Liam Lynch (Jhb) and yours truly. Enlisted to capture the naturally cool, the ‘spotters’ as we’re being called, will be out at night, over weekends and at special events, picking out the most stylish combinations and outfits in the crowd. Sounds like a day in my regular life, except now I will have a camera in hand all the time. Bill Cunningham style. It’s not the New York Times, but if you are spotted by any one of the spotters you’ll be be featured on The Thread that week for fans to vote on and share with their friends… Just click “Smooth”.
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