Edgars Club Magazine May 2013 |My Favourite Fashion Apps

Sometimes I am lucky enough to be commissioned to write for magazines like Marie Claire and now Edgars Club Magazine. For those of you who didn’t get to read my piece for May’s Edgars Club Magazine on Fashion Apps, here it is before it was edited. Do you have any favourite fashion apps?

On line and On trend

Fashion editors, magazines and front row super bloggers are no longer the only source of information and inspiration on what to wear, how to wear it and where to find it. Outfit sharing social network apps have made fashion democratic. Stylish people can now post their looks, get notoriety, inspire and be inspired in fashion communities.

Whether it is outfit inspiration you are looking for, or an efficient wardrobe organiser, praise and adulation for your stylishness, or an up to the minute guide for shopping online; there is a wide array of fashion apps to download on your smartphone, and get addicted to. The photo sharing apps inspired by Instagram, seem to be the most popular and user friendly of the lot. Encouraging users to take mobile snapshots of what they are wearing, buying or thinking of buying, and sharing it with other fashion obsessed individuals across the world, these apps simply extend the fashion forum to a wider audience of fashion lovers.

As the girl always asking waiters to charge her iPhone, I am certainly one of those fashion lovers. I have gone from flipping open my MacBook Pro and browsing through all the fashion blogs and sites on a daily basis to waking up and lying comfortably in my bed perusing condensed and collective fashion via my iPhone. Sliding my finger across apps I find solace in the communities I have become a part of and get really excited by their adulation and praise as well as convenience in the comprehensive coverage of global fashion and trends that these fashion apps offer.


Whilst many of them overlap in functionality, for outfit sharing I would recommend (WIWT) What I Wore Today and Pose. Essentially quite similar in premise and functionality, in that they are both outfit-sharing social networks that allow users to share their looks and tag the brands they are wearing, they differ slightly in concept and engagement.
Inspired by fashion blogger Poppy Dinsey’s own blog of the same name, What I Wore Today’s differentiating factor is that it is designed to be a daily style diary where users from all around the world are limited to one upload per day. What I like about WIWT is that you can still follow Poppy’s daily uploads and with less super bloggers and celebrities on the platform than Pose, users can keep their daily style diaries in an environment that isn’t intimidating because the majority of users take photos of themselves in the mirror like Poppy does.


Pose is one of the most popular outfit sharing social networks, with millions of users joining daily to see what the world’s top trendsetters are wearing, what to wear and how to wear it. Upon joining Pose, you are give personlised recommendations of fashion and beauty trendsetters to follow, such as bloggers and celebrities like Rachel Zoe, supermodel Coco Rocha, E!Entertainment presenter Catt Sadler and Leandra Medine of The Man Repeller. Like WIWT, it offers users the option of tagging what they are wearing when they upload a pose, and for international users this translates to them being able to shop the looks created by some of the stylish Posers they follow. In addition to that, Pose also offers users the option of creating personal collections to organize their favorite poses, inspiration or to save outfit ideas

Getting followers on both platforms is a struggle as not many South African’s are using the app’s, but if get placed on the featured page on Pose alongside some really fashionable people, the watershed happens naturally and the “so and so loved your pose” emails come flooding in.


Organizing my wardrobe in real life is favourite past time of mine, so when I discovered the Stylebook app, I literally unpacked my favourite wardrobe items and snapped away with my phone. This app allows you to photograph and organise your clothing by category and arrange these images to create different outfits. Unlike other wardrobe organizing apps, Stylebook has a feature that allows you to remove the background from images of clothing. Although a bit finicky and slightly ineffective if being used on complex backgrounds, it’s still an added value feature that allows you to have clean outfit layouts. At R32,99 it is the best out there and well worth the price tag.


Ever wondered what really made a bolero a bolero, or what a wing collar was? Well now you won’t have to wonder anymore as you page through the pages of your favourite fashion magazine and come across a word you don’t really use very often in your vocabulary. In my quest to discover new and exciting fashion apps, I came across, Fashion Terms, and app that basically functions as a fashion dictionary, giving you all the meanings of different fashion terminology you always wondered about.


If you absolutely don’t have time to mill about on the Internet all day looking at blogs like me, then Chicfeed is the best way to get all the wonderful street style photos in one place. Gathering all the images from the top street style and fashion blogs, Chicfeed saves you time and is a good place to go for some outfit inspiration.

  • winiswa mavutha
    Posted at 21:19h, 31 May Reply

    My my my!!! Such interesting facts…
    Wanna download all these APPS

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