10 May the question is… “what’s your interpretation?”
A month or so ago I entered the LookBookNu Levi’s 501 DIY competition, which saw me walking into a Levi’s store and investing in a pair of iconic indigo blue button fly Levi’s 501’s… which I then proceed to transform into a distressed pair of spiked and bleached 501’s with camo insets and detailing. I invest to destroy and make different. That’s how I roll.
When Levi Strauss partnered with tailor Jacob Davis in 1873 on a patent for riveted pockets on work pants for Western pioneers, they probably never imagined that 140 years later, the Levi’s 501 button fly jean – the original blue jean – would be spearheading one of the coolest campaigns I have seen in while. From the LookBook contest and the One Small Seed contest featuring local influencers like winner Roy Potterill, I it when brands ask us questions. Levi’s is asking you “What’s your interpretation of the classic Levi’s 501? The answers up on www.levis501.com, where Levi’s 501 fans have joined in the movement by tagging photos of themselves in their 501® jeans with #501 on Twitter and Instagram or by uploading their pictures of themselves in their Levi’s 501’s on the site. A lucky few have been selected to possibly end up in a limited-edition book Levi’s will be publishing of all the looks they feel represent the zeitgeist and the Levi’s brand titled aptly… “Book of 501®”.
I guess it’s fair to say that this cultural icon will live on for another 140 years and to quote Jay Z (because I can)… “Give me a crisp pair of jeans ni**a button ups.” Are you with me?