22 May G-Star presents RAW Night Johannesburg
Last week this time (Thursday) G-Star RAW took over Arts on Main, in Johannesburg, as they hosted one of their legendary G-Star RAW Nights, with Okmalumkoolkat as the headliner supported by fellow BOYZNBUCKS members DJ SpiZee and uSanele. The event reminded me of this one night in New York, when we went to this house party in TriBeCa. We didn’t know whose amazingly furnished apartment we were in, but were surrounded by effortlessly stylish people and the vibe was just, for lack of a better word, dope.
Prior to attending the event, I sat in on a digital influencer / blogger session with Shubhankar Ray, the global brand director for G-Star RAW and the girls from JVXTAPOSE did a really lovely post on the session and the event. I am currently still listening to the voice note recording I made, so expect a full and wordy post about that session quite soon.
After watching the video shot by Paul Ward, G-Star RAW Night’s concept of unexpected combinations totally came together, as we follow Okmalumkoolkat through a beautifully shot Johannesburg, witness close up’s of Faith 47 hands completing the mural and see it all culminate in an event that saw an international brand “glocalise” (mix global + local) itself.