10 Sep RVCA x Jade Klara “The Storm Passes” Umbrella
In the past two years, I have become a big fan of RVCA (pronounced: RUE-CUH). I like the way the womenswear clothing is so easy to wear, simple, but unique like my grey and white fringed dress or the black and white fringed maxi dress. To think it all started with a lightweight batwing sweater I bought in Gateway, Durban because I had forgotten to bring something warm to wear whilst working on an activation. Since my serendipitous engagement with the brand in Durban, my curiosity with regards to the brand piqued. What seemed like just surf brand is actually so much more because of all the interesting creative collaborations the brand does with its advocates, like Jade Klara an artist and illustrator based in Cape Town, South Africa. Known for her feminine style with dark undertones, she has exhibited both locally and internationally at galleries in London, Los Angeles and Portland and her client list includes Mail and Guardian, Woolworths, Mercedes and Harper Collins UK.
Jade Klara collaborated with RVCA on a limited edition run of 30 “The Storm Passes” rain umbrellas. Inspired by how some people are really scared of rain and thunderstorms, Jade called the umbrella “The Storm Passes” because it always does pass, like all scary things in life. She used snakes as a graphic element, which she illustrated to make a heart shaped motif, again taking something scary and making it less scary by giving it a somewhat playful personality, something she talks about in this video on the collaboration.
Only thing that sucks is that it’s available through A Store and RVCA in Canal Walk and Gardens, Cape Town. Why no love for Jo’burg? It rains here in Spring too 🙁