04 Apr MAC Cosmetics A/W ’14 Make Up Trends
Last month, I was lucky enough to be invited by MAC Cosmetics to an A/W trends presentation where we were reminded that “beauty is individuality.” This A/W, make up is about looking like you “woke up like this” – in the words of Beyonce. It’s about enhancing and amplifying what is unique in the face and subsequently knowing your own face.
Top trends discussed at this presentation were:
Off Colour is a trend that allows for the usage of unconventional, sludgy, muddy, unpretty colours like a unwholesome brown, dirty khaki, dull rust or ochre. The usage of these mustardy and dirtied brown tones adds mood to the face and picks up on and enhances the colours already in our skin. This application of similar tones on tones creates a glow and radiance. Photo, a dusty brown lip colour I have been wearing lately is a product used in this trend. “These decayed shades prove that colour absolutely does not have to correct or complement in order to be beautiful” – MAC A/W 2014 Trends book
Streamlined is a trend I am still trying to perfect because I can’t seem to stop myself from taking the liner brush and following the shape of the eye ending with a flick, which is a ‘no no” when it comes to the Streamlined trend. All about the eyes, Streamlined is graphic, architectural and futuristic. From clean lines that go straight across the lid, to grungy coloured liner, double disconnected liner; the no-rule rules are that there is no flick, use colour, smudge and play because Streamlined is also about unconventional placements when it comes to liner.
On Reflection is a trend that uses foundations or powder to highlight rather than contour, by placing shine against matte to play with light and accent. The key product in this trend is Soft & Gentle Mineralize Skin Finish. The idea is to place the powder where light would fall to shape your face.
Unprocessed is a “real” looking make up. The aim is to look like you. Mascara free and liner free; this trend focuses on the skin. Light weight face and body foundation is used in combination with MAC’s Prep + Prime Essential Oils primer. The natural tones of the skin should still come through, as the aim is look iridescent and fresh faced. The MAC Concealer Corrector palette is used to lightly conceal areas around the eyes if necessary and brows are brushed and set with the MAC Browset.