22 Dec Missguided at Superbalist
Missguided at Superbalist!
Superbalist is now selling U.K. online retailer Missguided. Founded by Nitin Passi in 2008, Missguided has grown to be a global online fashion brand that describes itself as “an empowering, bold and forward thinking online fashion brand, inspired by real life.”
Launching new collections every day, Missguided is pieces are designed and created in house, which is how they can deliver rapid fashion and trends that reflect or respond to what the consumer wants. Kind of like Superbalist who keep bringing us cool brands like Missguided, which I’m so happy to have access to now because I won’t have to deal with customs and their depressing phonecalls when my package arrives.
This crepe scallop dress is kind of almost sold out on Superbalist and I totally understand why. It’s simple shift A-line silhouette is amplified with cute details like a plunging v- neckline and the scallop finish, which makes it the perfect all day summer time dress.
Clothing credits: Hat from Thrift Store | Crepe Plunge Scallop Hem Shift Dress from Missguided at Superbalist | Wedge Sandals from Carvela Luxe at Spitz
Photography by @vandeaarde & @worthathovsandwords
Shot on location at Circa Gallery, Rosebank, Johannesburg